Here’s a prime example of strategic marketing:
The Buffalo Bisons, Triple-A affiliate of the New York Mets, today announced that they will offer up to four FREE tickets to Opening Day 2009 to any person who has lost their job.
The Bisons recognize that many of the same fans that have helped the team set numerous attendance records have now fallen on hard times with the downturn in this country’s economy.
With the hope and promise of Spring and a new baseball season, the team wanted to make sure that all their great fans and their families have a chance to attend Opening Day on Thursday, April 9 against the Pawtucket Red Sox (3:05 p.m.).
It’s a nice way to reach out to fans who may not be able to do much else otherwise, but it also points out, “Hey look! Buffalo’s poor and no one has a job! The city is dying!”
For now, I’m going to try and stay on the positive side and say, it’s nice for the Bisons to try and help out.