Today the NHL announced the particapants in the Skills Competition on Saturday. I was curious to see how they would be using Thomas Vanek, but I got a little distracted along the way. Here are the names of the events:
Cisco NHL Hardest Shot
Bridgestone NHL Fastest Skater
McDonalds NHL Accuracy Shooting
NHL YoungStars Game presented by Upper Deck
Scotiabank NHL Fan Fav Breakaway Challenge
Gatorade NHL Elimination Shootout
Holy crap. The Superskills events are all pretty meaningless, so I guess there’s nothing wrong with selling the naming rights for them. Still, how close are we to players wearing jerseys with an Upper Deck logo as the crest for each event, or even ads on regular uniforms? Naming the Winter Classic is one thing, but just how far away are we from the Stanley Cup Finals presented by Taco Bell?
Either way, expect a mouthful on Saturday night if you tune in. It looks like Vanek is only taking part in the Gatorade thingy, so that will be fun.